I am an opportunity detective: I find ways in which digital products can better meet the needs of people. I advise teams across the world on what and how to design.
As a design strategist based in the UK, I’ve spent countless hours watching people use digital products; I unearth hidden truths about what people really need from them. I excel at lighting fires – I help teams imagine a better future, put a plan in place to get there, and help them to stay focussed on making it a reality.
I’ve spoken at dozens of events and companies around the world (The Economist, UX London, Penguin Random House, UX Scotland, Reakt Breakpoint Helsinki, Smart Voice Summit, amongst others). I enjoy speaking about the potential of design, possible futures, strategy, ethics, and team culture. My latest focus is on voice interfaces.
I’ve mentored startups and junior designers in design and better design practises. I’ve created new methods to design and prototype, as used by teams at Amazon and the BBC.
Starting in 2018, I'm training people in how to design voice UI for O'Reilly. As a result, I've trained organisations worldwide in this (not so) new design practise, including NASA. I offer talks, workshops and training in how to craft the best conversational interactions for users. I also created voiceprinciples.com so designers can find all the best voice design principles in one place.
In the past, I've...
Other clients include: Virgin, Tesco, Pearson, British Gas, Penguin Random House, the BBC, and UNICEF
I'm currently writing a book, working title Secret Design Skills.
I contributed to Meeting Design, a book about having better meetings.
Recently I wrote about how to prototype a voice interface in just one hour.
In 2017, almost every weekday, I wrote a 5-minute piece on design. Read some of the highlights at slapdashery.org/popular/home.