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Hey! I'm Ben Sauer*:
Speaker, Coach, Author
I love helping people turn boring facts into compelling stories.
I've taught people communication skills worldwide, for organisations like O'Reilly and NASA. My workshops are consistently rated 10/10.
* pronounced like 'Sauerkraut'!
Speaking & Training
From Tokyo to Helsinki, I've spoken at dozens of events like The NEXT conference, and trained hundreds of people in communication, design, AI, and product, including NASA.
Writing
My writing on product design, AI, and innovation has changed the practice in teams such as Amazon and the BBC.
My book, Death by Screens, helps people tell better stories about their work.
Coaching & Leadership
I help people and organisations discover an inspiring vision for themselves through coaching and leadership.
I've led products worth $100m+, and managed hundred-strong teams.
I've helped organisations like...
Tell great stories about your work.
The secret? Don't bore people with screen after screen. Tell a story. Make it a good one.
Less doing, more describing
Many successful creatives spend a little less time creating the work, and more time on how to communicate it.
Practical Strategic Storytelling
Your ideas are great. But they're not getting the attention they deserve. Learn how to change hearts and minds, one story at a time.
A 10/10 hit workshop, enjoyed by teams at Monzo and Checkout.com.
About me
I've never fit neatly into labels like 'humanities' or 'engineering'...
As a teenager, you might have found me performing comedy, hacking together bits of software, or studying for my English literature degree. After realising I wrote terrible code (but passable iambic pentameter), I turned to designing how humans interact with machines.
While working at the award-winning design agency Clearleft, I earned Apple's App of the Year, helped shape a groundbreaking science journal, and even redesigned a social network or two. When voice AIs like Alexa emerged, I became fascinated by the future of human-computer interaction beyond the screen.
O'Reilly hired me to train people around the world in designing conversations with machines—both over chat and voice — including at NASA. My workshops consistently earn 10/10 ratings. My communication design frameworks have been adopted by teams at Amazon, Google, and the BBC. As a product director in healthcare, I managed a $100m AI-powered symptom checker.
I'm now a seasoned global keynote speaker, presenting everywhere from Helsinki to Tokyo, at events like NEXT, and for brands like the Financial Times, VW/Audi, and Penguin Random House.
Drawing on my public speaking experience, I wrote Death By Screens, a guide that helps creatives tell strategic stories about their work. I often sell out of books at conferences, and I'm frequently the audience's top-rated speaker.
Lately, I've been helping people tell better stories about their work in my workshop for teams and coaching for individuals.
I'm based in Brighton, UK.